Lié Spaces / JULY 2025
Q&A: Behind the LIÉ STUDIO Flagship Store with Amalie & Cecilie Moosgaard
Bringing the LIÉ STUDIO universe into a physical space has long been a natural extension of our vision - a place to experience our values of craftsmanship, simplicity, and considered design beyond the product itself.
Located at Vognmagergade 9 in the heart of Copenhagen, the flagship store is housed in a historic 1914 building surrounded by iconic architecture and a vibrant creative community. Designed in collaboration with Danish architect Julius Nielsen, the space balances architectural heritage with contemporary minimalism. Every element - from the bespoke madrona veneer centerpiece to carefully selected furniture by Cassina, Vitra, and Ingo Maurer - reflects an ongoing commitment to timeless materials and lasting quality. More than a retail environment, the store is a curated space meant to inspire - where our full collection of jewelry and leather goods is presented in context, and where thoughtful details invite a slower, more tactile experience.
We sat down with Co-founders and Creative Directors, Amalie and Cecilie Moosgaard, to talk about the process of shaping the space - from saying yes to the location to refining the smallest details. Scroll down to read the conversation.
Can you describe your design vision for our store and how it aligns with our brand identity?
A:
So, our vision when designing the store, was to create an immersive and ambient space that reflects our brand’s core values and aesthetic. We aimed to combine modern elegance with a welcoming atmosphere, ensuring that every element—from the color palette and lighting to the materials and finishes—enhances the universe of LIÉ STUDIO.
Our brand identity is rooted in quality, sophistication, and timelessness, and therefore we wanted the store to be sort of a physical manifestation of these principles. This means incorporating clean lines, high-quality materials, and thoughtful design details that resonate with LIÉ STUDIO and our personal interior favorites.
What does it mean for you to move from only selling through other retailers to, now also, your own retail space?
C:
We are so grateful for all of our retailers across the globe, making sure that everyone can get their hands on our jewelry and leather pieces. But getting the opportunity to meet all of the LIÉ community, is something that we have been very eager to experience. Initially, we envisioned a space where customers can experience our goods in a setting that inspires them and provides a sense of belonging. The goal was to combine functionality with aesthetic appeal, ensuring that every corner of the store radiates the LIÉ STUDIO uniform.
A:
We are also so incredibly happy for the location of the store. Located in the heart of Copenhagen in one of the most ambient and historically renowned streets, 2 minutes away from our office. This made the decision about opening a store even clearer to us!
What are your favorite parts of the store in terms of furniture, details, and the space?
C:
We completely adore the custom-made veneer centerpiece in the store. It was part of our vision from the very beginning—to create a unique piece of furniture that functions like an oversized jewelry box, holding your favorite jewelry and leather pieces. We also love how it brings people together while they browse the store!
A:
In general I think we are in awe of the combination of different wooden materials that makes the store feel very cozy and soft. Bringing in the Cassina couch and the vintage Moroccan carpet creates a sort of homey feeling that makes it more comfortable to browse around and shop.
We hope you will swing by the store if you happen to be in Copenhagen!
Love, Team LIÉ
